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Morning Brew
Source: Morning Brew

☕ Opening day

Morning Brew

Presented By

Breaking: On this day in 1930, the BBC reported, “There is no news,” and proceeded to play 15 minutes of piano music.

May all of your “just catching up” conversations with high school frenemies go the same way.

—Sam Klebanov, Brendan Cosgrove, Dave Lozo, Matty Merritt, Abby Rubenstein

In today’s newsletter, we’ll look at:

  • The reopening of the Strait of Hormuz
  • Anthropic’s White House meeting
  • Gwyneth Paltrow’s business expansion

MARKETS

Nasdaq

24,468.48

+1.52%

S&P

7,126.06

+1.20%

Dow

49,447.43

+1.79%

10-Year

4.246%

-6.0 bps

Bitcoin

$77,425.19

+3.30%

Netflix

$97.31

-9.72%

Data is provided by

*Stock data as of market close, cryptocurrency data as of 6:00pm ET. Here's what these numbers mean.

  • Markets: The S&P 500 pulled off a three-peat of record-high days, rising again yesterday after Iran opened the Strait of Hormuz and President Trump suggested a peace deal could come soon (more on that below). But investors were not chill about Netflix, which tanked yesterday amid concerns about the company’s post-Reed Hastings future.

GRAND REOPENING

Strait of Hormuz is open again

Shady Alassar//Getty Images

The global economy experienced the equivalent of the moment when, after hours of standstill traffic, the car in front of you finally starts inching forward. Iran said yesterday that it had opened the Strait of Hormuz to all commercial shipping in response to the US brokering a ceasefire that paused Israel’s military campaign in Lebanon.

Wall Street cheered the prospect of sustained peace and the unlocking of the waterway that serves as a crucial conduit for fuel, fertilizer, and industrial goods—though confusion remained about how free-flowing Hormuz traffic will really be. But even as President Trump expressed optimism that the war would end soon, uncertainty reigned.

Yesterday morning, Trump thanked Iran on Truth Social, but said that the US will continue the blockade of Iran-affiliated traffic in Hormuz that it started this week until there’s a peace agreement between the two countries. In the evening, Iran threatened to stop passage through the strait again if the US blockade continued.

So, what’s next? Trump sounded a confident note in media interviews and social media posts:

  • He told Axios he expects to reach a peace deal “within a day or two,” and said to CBS that Iran had “agreed to everything,” including giving up its enriched uranium.
  • However, Iran did not confirm his claims, with the country’s top negotiator saying Trump had made seven false claims in one hour.

Cautious optimism

There’s an estimated 135 million barrels of oil in tankers stranded in the Persian Gulf because of Iran’s closing of the strait, per Bloomberg Intelligence. And investors think they’re closer to reaching global markets soon:

  • Oil futures fell as much as 13% yesterday, dropping below $90 per barrel for the first time in over a month.
  • Shares of oil giants experiencing a windfall from sky-high oil prices also dipped.
  • Airline stocks surged on optimism that jet fuel shortages would be alleviated, with the NYSE Arca Airline Index soaring more than 6%.

But…even before Iran threatened to shut the route down again, shipping experts cautioned that vessels still had security concerns about traversing Hormuz.

Looking ahead: Peace talks between the US and Iran are expected to continue soon.—SK, AR

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WORLD

Tour de headlines

Dario Amodei CEO of Anthropic

Chance Yeh/Getty Images

Anthropic’s CEO went to the White House. Sure, his company is suing over the Pentagon’s decision to brand it a “supply chain risk,” but that didn’t stop Dario Amodei from scoring an invite to meet with White House Chief of Staff Susie Wiles and Treasury Secretary Scott Bessent at 1600 Pennsylvania Avenue yesterday. With Anthropic having tipped off the government before unveiling its powerful Mythos model—which can find cybersecurity vulnerabilities faster than any human hacker, raising major concerns—there may be better reasons to work together than fight, especially as government agencies are said to be seeking Mythos access. Both the White House and Anthropic called the meeting “productive.”—AR

Chevron wins SCOTUS battle over environmental damage suit. In a victory for oil companies fighting over whether they should have to pay for Louisiana’s coastal erosion, the Supreme Court ruled 8–0 yesterday that Chevron can move a lawsuit from state to federal court—where the company is likely to find more sympathy. There are numerous similar lawsuits pending against oil and gas companies that will likely be impacted. It also jeopardizes a $745 million state court judgment against Chevron to help restore damaged areas. “Chevron looks forward to litigating these cases in federal court, where they belong,” the company said.—AR

The San Diego Padres are nearing a record sale. The Seidler family, which has owned the Padres since 2012, is on the verge of selling the franchise to private-equity billionaire José E. Feliciano and his wife, Kwanza Jones, for ~$3.9 billion, according to the Wall Street Journal. That’d be the highest valuation ever for an MLB team, eclipsing the previous record of $2.4 billion spent by Steve Cohen to buy the New York Mets in 2020. The deal, which is expected to be announced next week, would make Feliciano and Jones the first Puerto Rican and African-American majority owners in MLB history.—DL

GOOP TO STOOP

Gwyneth Paltrow for Goop Kitchen

Isa Zapata

Slop bowls are out and Goop bowls are in. At least that’s what Gwyneth Paltrow is betting on. The actress-turned-entrepreneur is expanding her food takeout business, Goop Kitchen, to New York City, after a successful launch on the West Coast. We assume gluten futures are already tanking.

The concept: Goop Kitchen is an offshoot of the separately run Goop, Paltrow’s multimillion-dollar lifestyle and luxury diaper company. It offers “certified clean” takeout food that was designed to travel well, like bowls, wraps, salads, soups, and pizzas that are made without gluten, seed oils, or processed ingredients. The prices are better than you might expect from the founder of a company that once featured a five-figure backgammon set, with menu items hovering in the $15 to $25 range. However, some have very questionable pun names, like Goopfellas Pizza.

Recipe for success: Five years after it started, Goop Kitchen currently has 11 locations in Los Angeles and three in the San Francisco Bay Area. And they’re doing well—the company told the Wall Street Journal:

  • Goop Kitchens serve more than 40,000 customers a week.
  • Half of its locations make $20,000 per day on average.
  • Year over year sales grew 48% in fiscal year 2024, and 61% in FY 2025.

Ghost Space Coast to Coast: Three Manhattan locations are slated to open on Monday. Like the California outposts, they’ll use ghost kitchens to prepare food items for pickup or delivery only. Miami, Paris, and London could be next, Paltrow said.—BC

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ICYMI

Have you heard…

Here’s everything that didn’t make it into this week’s newsletters but we immediately sent to the group chat.

A new study found that 52% of American men between the ages of 18 and 49 have an active online sports betting account. The other 48% are in states where sports betting isn’t legal yet.

Researchers found that one way to combat social media brainrot and improve creativity is to watch short, experimental films. Get ready to hear that word for word in the next few weeks if you’re dating a film major who shoots everything on an iPhone.

Thursday’s Royals–Tigers game was delayed multiple times due to home plate umpire Andy Fletcher leaving the field with stomach issues. Too many umpires were worried about ABS when perhaps the real problem is IBS.

Novelist Helen DeWitt turned down the $175,000 Windham-Campbell prize for writing because she didn’t want to participate in the extensive promotion required. Geez, just say you don’t want to do Hot Ones.

Chinese automaker Seres received a patent for an “in-vehicle toilet” that can be used while on the road. Picture it: A cop pulls a man over for speeding and asks why the rush. The cop looks inside the car and sees the man on the car toilet, clenching the steering wheel for dear life, his eyes begging for help. “Follow me,” the cop says. The cop gets in his car and gives the desperate man a police escort home at 100 mph. The man makes it to his bathroom just in time. Finally, a title on the screen appears: “Ryan Gosling in Drive 2.”—DL

NEWS

What else is brewing

  • A federal judge halted the $6.2 billion merger of local television station owners Nexstar Media Group and Tegna until an antitrust lawsuit is resolved.
  • American Airlines said yesterday it’s not interested in merging with United—something the rival carrier’s CEO had floated.
  • Meta plans to lay off about 10% of its global workforce in an initial round of 8,000 job cuts next month, Reuters reports.
  • Singer D4vd was arrested on suspicion of killing a 14-year-old girl whose body was found in his Tesla months ago.
  • US Commerce Secretary Howard Lutnick told Canada “they suck” in response to a report that the country was waiting out the US in trade negotiations.
  • AI chipmaker Cerebras, which scrapped earlier IPO plans, filed paperwork to go public.
  • Ford recalled nearly 1.4 million F-1 pickup trucks because of a gear shift issue.
  • Uber Eats announced it will pick up returns of retail items purchased through its service, hoping to woo customers by saving them the trouble of printing out labels.

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POETRY

Haiku contest winners

Yesterday, to celebrate National Haiku Day, we asked you to write a haiku about gas prices. And you brought the juice. Here are our favorites:

A barrel of laughs

You want me to pay what now?

Ah, well, it’s a gas

—Talia Ryan from Buffalo, NY

The shimmer of black

Crows slip through the morning light

Nothing to refine

—Anish Gala from Redwood City, CA

Long distance girlfriend

Cannot afford the drive now

Or ever (she’s fake)

—Jackson from Iowa

Prices drift and spike

Unseen hands adjust the cost

Roads feel longer now

—Gary Owen from Buffalo, NY

I dream of road trips

Shades on and wind in my hair

Next summer, I guess

—Adrienne from South Pasadena, CA

RECS

To-Do List

Travel tip: You might want to avoid these spots where tourists outnumber locals.

Play: The viral game that asks you to brush a cat.

Prep the popcorn: A calendar to keep track of movie releases.

Watch: A sweet tribute to Norm MacDonald.

No interest ’til 2027: Check out this credit card with 0% intro APR until 2027, no annual fee, and a bonus offer worth $250 for travel.*

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PLAY

Brew Crossword: If you know the gist of many a classic novel, but have read few, this one’s for you. Play the Crossword here.

Open House

Welcome to Open House, the only newsletter section that rides for Dr. Santos. We’ll give you a few facts about a listing and you try to guess the price.

Mansion in Pittsburgh, PA with rounded living room and floor-to-ceiling windows providing a view of the city. Zillow

Today’s home is in Pittsburgh, PA, which we assume is a real place and not just a city HBO invented for an epic medical drama. The views from two separate semi-curved decks are perfect for the firework show. Amenities include:

  • 3 beds, 4 baths
  • Giant fireplace
  • Elevated breakfast nook

How much for the Pittsburgh property?

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ANSWER

$2.5 million

Word of the Day

Today’s Word of the Day is: alleviated, meaning “made less severe.” The suggestion was submitted anonymously, but we’re still grateful to whoever helped ease our need for a word. Submit another Word of the Day here.

Written by Abigail Rubenstein, Sam Klebanov, Brendan Cosgrove, Dave Lozo, and Matty Merritt

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Morning Brew
Source: Morning Brew

☕ Mixed messages

Morning Brew

Presented by

Happy 4/20. A married couple in Temecula, CA, may have the wildest story of inflation impacting their lives. On Saturday morning, they got a motion detection alert from their home camera system. That’s when they found a hot air balloon with a dozen smiling strangers in the basket grounded in their yard.

Turns out, the pilot had to make an emergency landing due to low wind conditions and managed to park the balloon right between the fence and the patio of the residential home. If they reported this happening today instead of two days ago, people would assume they were just blowing smoke.

Holly Van Leuven, Brendan Cosgrove, Neal Freyman

In today’s newsletter, we’ll look at:

  • The latest on the US–Iran peace talks
  • The tariff refund portal is now open
  • Humanoid robots absolutely dominated a half-marathon

MARKETS: YEAR-TO-DATE

Nasdaq

24,468.48

+5.28%

S&P

7,126.06

+4.10%

Dow

49,447.43

+2.88%

10-Year

4.246%

+8.3 bps

Bitcoin

$74,790.73

-14.53%

Alaska Airlines

$45.40

-9.74%

Data is provided by

*Stock data as of market close, cryptocurrency data as of 3:00pm ET. Here's what these numbers mean.

  • Markets: All three major indexes finished up big last week, but Iran developments could disrupt the rally, as the saloon door on the Strait of Hormuz keeps swinging from open to closed (more on that below).
  • Stock spotlight: Alaska Airlines reports earnings today, offering up some data on how the airline industry is navigating higher fuel prices. United will deliver results tomorrow, followed by Southwest and American on Thursday.

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GEOPOLITICS

the cargo ship Touska in 2017

The cargo ship Touska in 2017. South China Morning Post/Getty Images

The US’ continued blockade of the Strait of Hormuz resulted in the first known use of force to maintain it yesterday, creating an interstice in global shipping. Meanwhile, the world is waiting to see if peace talks between Iran and the US will resume in Pakistan today, or whether the tenuous ceasefire agreement will hold.

What happened: The US Navy attacked and seized the Touska, an Iranian-flagged cargo vessel, after issuing multiple radio orders for it to stop over a period of six hours. Many shipping companies are pausing their plans to resume operations in light of fresh confusion:

  • On Friday, in response to Israel and Lebanon agreeing to a 10-day ceasefire, Iranian Foreign Minister Seyed Abbas Araghchi said, “The passage for all commercial vessels through Strait of Hormuz is declared completely open for the remaining period of ceasefire.”
  • In response, President Trump thanked Iran on Truth Social, but then said the US would maintain its blockade of the strait “AS IT PERTAINS TO IRAN” until a peace deal between the US and Iran is complete.
  • Iran’s Islamic Revolutionary Guard Corps then announced that the strait had “returned to its previous state” due to the US blockade, meaning it would stay under “strict management” by the IRGC.

Confusion ensued. On Saturday, India reported that Iran fired on two of its merchant ships in the strait after having let other ships through earlier. Then came yesterday’s US seizure of the Touska, which Iran denounced as an act of piracy, warning it would soon retaliate against the United States for it.

What about peace talks?

Those plans also generated mixed messages over the weekend. Yesterday, Trump said his team of negotiators would arrive in Islamabad, Pakistan, for round two of peace talks today. But hours later, Iran said there was “no clear prospect” for face-to-face talks given current realities.

Looking ahead…the original two-week ceasefire between the US and Iran expires on Wednesday, though it risks crumbling before then. The markets seem to have lost their optimism of a tidy resolution, as stock futures fell and oil prices rose last night in response to the renewed tensions.—HVL

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WORLD

Tour de headlines

Canadian Prime Minister Mark Carney

Andrej Ivanov/Getty Images

Canadian PM Mark Carney says US economic ties are “weaknesses” to be corrected. Carney’s assessment came yesterday in a YouTube video, which the prime minister said was intended to speak directly to Canadians about the challenges the country faces. “The US has fundamentally changed its approach to trade, raising its tariffs to levels last seen during the Great Depression,” he said. On Friday, US Commerce Secretary Howard Lutnick said, “They suck,” in reference to Canada while speaking at a conference. The United States–Mexico–Canada Agreement, which replaced NAFTA, is due to be renegotiated by July.

The tariff refund portal opens today. It’s not an energy vortex—just a website administered by US Customs and Border Protection. The Consolidated Administration and Processing of Entries portal, known as CAPE, will allow businesses that paid tariffs levied under the International Emergency Economic Powers Act, or customs brokers who paid tariffs on their behalf, to submit a refund request. But the refunds won’t be automatic, and may take months or even years to resolve in some instances. For eligible parties who don’t want to take the time and effort to file, some hedge funds and financial services firms are buying up refund claims as if they were alternative assets.

Trump fast-tracked psychedelic drug review prompted by Joe Rogan. On Saturday, President Trump signed an executive order to accelerate the research of certain psychedelic drugs, including ibogaine and LSD, which may successfully treat depression, PTSD, and opioid addiction. Rogan stood behind Trump for the signing in the Oval Office. Dr. Mehmet Oz, the administrator of the Centers for Medicare & Medicaid Services, said at the signing that the EO was an “unimaginable task” that came together in one week, “from a series of connections and communications with Joe Rogan.” Ibogaine is currently illegal in the US, but some Americans have traveled to Mexico for treatments.—HVL

ROBOT RACE

humanoid robot winning a race

Anadolu/Getty Images

You can’t run from technology, especially not now. Over the weekend, event organizers in Beijing, China, hosted a half-marathon race featuring both humans and humanoid robots for the second straight year. The number of participating humanoid teams jumped nearly 500% this year, and, despite some hilarious moments, the machines ran away with the competition. This year’s winning robot outpaced last year’s by nearly two hours, but the real headline is that, for the first time, a robot beat the humans, proving that the only thing more powerful than mettle is metal.

We had a good run, humans: According to the Beijing Economic-Technological Development Area (known as Beijing E-Town), which hosted the race, a bipedal robot named Lightning completed the race in 50 minutes and 26 seconds, shattering the human record of 57 minutes and 20 seconds set by Uganda’s Jacob Kiplimo last month. To make matters worse, the robot added one of those 13.1 stickers to its car faster than Kiplimo, too.

Technological strides

Many of the participating robots were controlled remotely, but the winning Lightning robot, made by Chinese smartphone-maker Honor, navigated autonomously.

Battle bots: In the past year, China has hosted several humanoid sporting competitions, highlighting the progress the country has made since designating robotics as a key sector for rehabbing its technological image in 2015, per CNN.—BC

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CALENDAR

The week ahead

the Warner Bros. water tower

Mario Tama/Getty Images

Yearning for earnings: Earnings season continues in full force this week. UnitedHealth, 3M, and GE Aerospace deliver results tomorrow, followed by Tesla, IBM, and Boeing on Wednesday. Intel, Blackstone, and SAP report earnings on Thursday, and then Procter & Gamble and Colgate-Palmolive show their cards on Friday. We’ll also hear from several credit card companies and defense contractors this week.

First stage of the Warsh cycle: Kevin Warsh, President Trump’s nominee to take over as Federal Reserve chairman, is scheduled to appear before the Senate Banking Committee tomorrow. Even if the hearing moves forward, North Carolina Republican Sen. Thom Tillis has pledged to block Warsh, or any Fed nominee, from advancing to a full Senate vote until the federal investigation into Jerome Powell is halted. Powell’s term as chair ends on May 15.

Dribble, skate, run, draft: The top teams from the NBA and NHL will play their first-round playoff games throughout the week. If that’s not enough, the 130th Boston Marathon will be run today, and the London Marathon will be held on Sunday. The NFL Draft will start on Thursday and conclude on Saturday. Spoiler alert: That mock draft you’ve been working on is devastatingly wrong.

But wait, there’s more:

  • US retail sales data for March will be released tomorrow morning.
  • Let our powers combine: Earth Day is on Wednesday.
  • On Thursday, Warner Bros. Discovery shareholders will vote on whether to approve Paramount’s acquisition.
  • Head back to Hawkins on Thursday, when the animated spinoff Stranger Things: Tales from ’85 lands on Netflix.
  • The Michael Jackson biopic Michael moonwalks into theaters on Friday.

STAT

Prime number: Fair-weather college fans

group on college campus in the rain

The Washington Post/Getty Images

Even after rigorous research on cost, culture, fit, size, and location, your college choice may have come down to something as unpredictable as the weather. According to a recent study published by the National Bureau of Economic Research, students are less likely to apply to a college if they visited the campus when the weather was bad, no matter how sunny your tour leader’s disposition may have been.

Researchers at Amherst College discovered that applications dropped 10.1% when a campus tour was comparatively hot, 5.9% when it was cold, 4.9% when it was cloudy, and 8.3% when there was precipitation. So, a school’s application rates literally depend on whether it has a good atmosphere or not.—BC

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NEWS

What else is brewing

  • A 7.5-magnitude earthquake struck off the coast of Japan, which issued a tsunami alert.
  • Eight children were killed by the same gunman during shootings in Shreveport, LA, yesterday, in what authorities called a domestic incident. The gunman was later killed. It’s the US’ deadliest mass shooting in more than two years.
  • Hipp baby food was recalled in Austria after a jar contaminated with rat poison was found there. The brand said the recall “is related to a criminal act that is being investigated by the authorities.”
  • The NSA, a Department of Defense support agency, is using Anthropic’s most powerful AI model, Mythos Preview, despite the DOD designating Anthropic as a “supply chain risk,” according to Axios.
  • A pancreatic cancer mRNA vaccine for humans showed lasting results in an early stage trial.
  • The Blue Origin New Glenn rocket put a satellite payload into the wrong orbit.
  • Eddie Murphy received the American Film Institute’s Life Achievement Award.

RECS

To-Do List

Car talk: This windshield sun shade helps keep the inside of your car from getting too hot.**

Attention, Trekkies: Don’t miss the fire sale of Star Trek TV show props.

Status symbol: The new badge of honor among mid-20s to early 30s American women is…a leather notebook binder holder thing.

Stick to it: The 3-3-3 rule may help you finally keep an exercise routine going.

**This is a product recommendation from our writers. When you buy through this link, Morning Brew may earn a commission.

PLAY

Games available from Morning Brew

Turntable: This week’s puzzle has just 26 words and one pangram to find. Easy as pie, right? Play Turntable here.

Song trivia

What do the following songs have in common?

  • “Chocolate” by The 1975
  • “I Got 5 On It” by Luniz
  • “Got to Get You Into My Life” by The Beatles
  • “We Be Burnin’” by Sean Paul

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ANSWER

They’re all about smoking weed. A very 4/20 trivia category…

Word of the Day

Today’s Word of the Day is: interstice, meaning “a break in time between events.” Thanks to Caroline McNall of Spokane, WA, for continuing the run of good suggestions. Submit another Word of the Day here.

Written by Holly Van Leuven , Brendan Cosgrove, and Neal Freyman

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Source: Morning Brew

☕ Protein Brew

Morning Brew

Sponsored By

Illustration of a group of anthropomorphic protein-rich foods (like meat, eggs, avocado) with huge bulging muscles, standing menacingly in a grocery aisle.

Melcher Oosterman

EDITOR’S NOTE

Good morning. You ever walk down the grocery store snack aisle, see a bag of Doritos Protein, and wonder how we got here? Same. Today’s newsletter is all about the business of the vital and increasingly trendy nutrient protein: why it’s now in everything you eat, the companies benefiting the most, and, most importantly, how to win your next meat-judging competition. We’ll also debunk some myths about protein and teach you the basics if you’re just getting started on your maxxing journey.

YOKEDPOCALYPSE

grocery store shelf with Barilla Protein+

mailcaroline/Adobe Stock

There was a time when if you heard someone mention “protein,” they were wearing a fluorescent tank top and on their way to a GNC at the local mall.

Now, protein is everywhere. There are more powder options and awful-tasting bars available than ever before. It’s emphasized at restaurants and in products you never thought would be a protein source (toaster pastries???). It’s all part of a tectonic shift in culture: Americans are pursuing healthier lifestyles and consuming more protein and fewer carbs.

The protein–GLP-1 connection

The increase in popularity (and affordability) of GLP-1s like Ozempic and Wegovy in the last few years lines up perfectly with the spike in demand for protein:

  • A 2025 Gallup report found that 12% of Americans (~30 million) were taking weight loss drugs, up from 6% in 2024. A separate study said that share was just 2.9% in 2019.
  • The 2025 IFIC Food & Health Survey showed that 71% of Americans have increased their protein intake. Research from Cargill found that, six years earlier, only 48% were upping their protein consumption.

Businesses jumping on the trend: General Mills did $100 million in sales in the US in its fiscal 2024 from its protein cereals alone. PepsiCo—the makers of Doritos Protein—expects the protein category to continue to grow. Meanwhile, a study funded by the beef stick company Chomps found that protein snacks are growing at three times the rate of the overall snacking industry.

Going after the health-conscious: Writing “protein” on a bag of chips or tub of ice cream appears to be working. A 2025 survey from the National Frozen & Refrigerated Foods Association found that 46% of GLP-1 drug users are more likely to purchase a frozen food product if it has high-protein content.

Bottom line: With the prices of GLP-1s coming down, and more pill forms on the way for people who hate needles, the demand for protein may only increase. The expectation is that the global protein market, which was valued at $56 billion last year, will surpass $100 billion by 2034, per research from a food and beverage consultancy.—DL

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MEAT MARKET

Expensive steak at a supermarket

Justin Sullivan/Getty Images

A new study found that proteinmaxxing by gorging on steak tips is extremely effective at slimming down...your wallet. US beef prices have soared in recent years due to cattle herds shrinking to record lows, spurring many carnivores to pivot to the other dominant source of protein—chicken.

As domestic beef production declined 4% last year, wholesale beef prices rose 13% in February from the same month last year, according to government data. The supermarket price tag of a pound of ground beef, aka the go-to for the budget-conscious, reached $6.75 in January, compared to $5.03 two years prior.

Shoppers aren’t the only ones hit with sticker shock: Steakhouses say they’ve been forced to either absorb soaring beef costs to the detriment of their profits, or risk driving customers away with higher prices or reduced portions.

Swapping steak for wings

While surveys show more Americans view meat as important to their diets, they might be starting to cut back on beef. Americans ate 58.5 pounds of red meat on average last year, down from 59.1 pounds in 2024, according to USDA estimates. It projects beef intake will decline 2% this year.

Industry observers say that bargain hunters typically aren’t forsaking cow meat all together, but are instead trading down from filet mignon to value cuts like sirloin. Some are pivoting to chicken, which is 30% to 40% cheaper than ground beef. Tyson Foods reported selling 3.7% more chicken in the last three months of last year, while beef sales dropped 7.3%.

Chicken is top of the food chain…when it comes to fast food. The likes of Raising Cane’s and Dave’s Hot Chicken have had an expansion bonanza in recent years, while burger-centric value chains like Burger King are struggling with declining margins. Meanwhile, McDonald’s recently beefed up its chicken offerings by adding sauce-lathered and seasoned McCrispy Strips to its menu.—SK

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MYTHBUSTERS

How much protein do you actually need?

Peanuts in a bowl on a kitchen scale

Getty Images

This is the question that should have been posed to the supercomputer in The Hitchhiker’s Guide to the Galaxy. Instead, we’re left scrabbling together macronutrient advice with the panic of a high school student who forgot about today’s calculus exam.

For years, it was straightforward enough. US dietary guidelines long advised that adults eat 0.8 grams of protein per kilogram of body weight (0.36 grams/pound) every day, which is in line with the World Health Organization’s recommendations.

But this year, the US updated its protein guidance to 1.2–1.6 grams per kilogram (0.55–0.73 grams/pound), which many nutritionists considered to be too much for the average person. Some caveats:

  • This amount of protein can be appropriate if you’re strength training or are over 65, when muscle loss tends to accelerate.
  • One dietitian told Stanford Medicine that she also recommends the higher end of this range for patients who are losing body mass on GLP-1s.

Busted: You may hear that you should be eating 1 gram of protein per pound that you weigh, but a dietitian writing for the Mayo Clinic says that anything above 0.9 grams per pound (2 grams/kilogram) is excessive. Another myth, according to Stanford’s director of nutrition studies, is that plant-based protein is “incomplete” compared to animal protein. If anything, carnivorous diets may lack sufficient fiber, which is found aplenty in plant-heavy diets.—ML

NEWS YOU CAN USE

The products you didn’t know have protein

Much like Ryan Gosling when he was promoting Project Hail Mary, protein is showing up everywhere you look. Here are some of the more unexpected—and downright confusing—foods that now boast about having protein, and how many grams each has per serving:

—DL

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EXPLAIN IT TO THE GROUP CHAT

How to pick your protein powder

protein powder

Getty Images

Hey chat,

With everyone trying to get swole, I researched protein powders so you don’t have to. Friends who practice veganism and/or have tummy troubles, listen up:

  • The classic animal-based powders are whey and casein (which come from milk) and collagen peptides (which typically come from cowhide). Whey and casein are considered complete proteins with all nine essential amino acids. Collagen is missing one of them (tryptophan), but what it lacks in muscle-building, it makes up for in joint, hair, and nail support.
  • If you’re going to take casein, it’s best to do so before bed, because it’s a slow-digesting protein that can help build muscle while you’re catching Zzzs.
  • If you’d rather avoid animal products: Soy, hemp, pea, and rice are the usual suspects of plant-based powders, which tend to blend multiple protein sources to cover all their amino acid bases.

Caution: Lead has been found in some protein powders, so here are a few safer options that Consumer Reports recommends. Now, go clean your blender.—ML

WAIT, WHAT?

Yes, you can judge meat competitively

comptitive meat judgers

Texas Tech University

And not just to send it back to the kitchen for being undercooked. Intercollegiate Meat Judging has been around since 1926, when the first event was hosted at the International Livestock Exposition in Chicago. In 1996, the American Meat Science Association took over the competitions.

What are we looking at here? Competitors throw on hard hats and white lab coats to mosey on into a giant cooler before you’ve even gotten out of bed. There is a range of specialized divisions, but the basic premise is that teams evaluate the quality of beef, lamb, and pork carcasses dangling from the ceiling. Competitors determine factors like weight and fat thickness solely by looking at the carcass, and use their observations to determine the meat’s yield grade. Each student is only allowed to compete for one calendar year.

The meat-judging dynasty. The final event of the year, November’s international competition in Dakota City, NE, has been dominated by Texas universities over the last decade. Texas A&M won last year’s national title, but Texas Tech had a pretty impressive run from 2019 to 2021.

The original goal of this “sport” was to train students for jobs in the meat and livestock industry. Many do end up sticking with meat: A Texas Tech Meat Judging alum helped invent Oscar Mayer Lunchables.—MM

BREW'S BEST

To-Do List

Bulk up: Vanilla protein shakes that taste so good, you won’t believe they have 26 grams of protein.**

Calculate: This calculator helps you determine exactly how much protein to consume daily.

Drink: For when you can’t decide between a protein shake and coffee.

Pump: How much protein did Arnold Schwarzenegger eat in his prime?

Cook: A method for making delicious steaks that you probably haven’t tried before.

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Morning Brew
Source: Morning Brew

☕ Mixed messages

Morning Brew

Presented by

Happy 4/20. A married couple in Temecula, CA, may have the wildest story of inflation impacting their lives. On Saturday morning, they got a motion detection alert from their home camera system. That’s when they found a hot air balloon with a dozen smiling strangers in the basket grounded in their yard.

Turns out, the pilot had to make an emergency landing due to low wind conditions and managed to park the balloon right between the fence and the patio of the residential home. If they reported this happening today instead of two days ago, people would assume they were just blowing smoke.

Holly Van Leuven, Brendan Cosgrove, Neal Freyman

In today’s newsletter, we’ll look at:

  • The latest on the US–Iran peace talks
  • The tariff refund portal is now open
  • Humanoid robots absolutely dominated a half-marathon

MARKETS: YEAR-TO-DATE

Nasdaq

24,468.48

+5.28%

S&P

7,126.06

+4.10%

Dow

49,447.43

+2.88%

10-Year

4.246%

+8.3 bps

Bitcoin

$74,790.73

-14.53%

Alaska Airlines

$45.40

-9.74%

Data is provided by

*Stock data as of market close, cryptocurrency data as of 3:00pm ET. Here's what these numbers mean.

  • Markets: All three major indexes finished up big last week, but Iran developments could disrupt the rally, as the saloon door on the Strait of Hormuz keeps swinging from open to closed (more on that below).
  • Stock spotlight: Alaska Airlines reports earnings today, offering up some data on how the airline industry is navigating higher fuel prices. United will deliver results tomorrow, followed by Southwest and American on Thursday.

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GEOPOLITICS

the cargo ship Touska in 2017

The cargo ship Touska in 2017. South China Morning Post/Getty Images

The US’ continued blockade of the Strait of Hormuz resulted in the first known use of force to maintain it yesterday, creating an interstice in global shipping. Meanwhile, the world is waiting to see if peace talks between Iran and the US will resume in Pakistan today, or whether the tenuous ceasefire agreement will hold.

What happened: The US Navy attacked and seized the Touska, an Iranian-flagged cargo vessel, after issuing multiple radio orders for it to stop over a period of six hours. Many shipping companies are pausing their plans to resume operations in light of fresh confusion:

  • On Friday, in response to Israel and Lebanon agreeing to a 10-day ceasefire, Iranian Foreign Minister Seyed Abbas Araghchi said, “The passage for all commercial vessels through Strait of Hormuz is declared completely open for the remaining period of ceasefire.”
  • In response, President Trump thanked Iran on Truth Social, but then said the US would maintain its blockade of the strait “AS IT PERTAINS TO IRAN” until a peace deal between the US and Iran is complete.
  • Iran’s Islamic Revolutionary Guard Corps then announced that the strait had “returned to its previous state” due to the US blockade, meaning it would stay under “strict management” by the IRGC.

Confusion ensued. On Saturday, India reported that Iran fired on two of its merchant ships in the strait after having let other ships through earlier. Then came yesterday’s US seizure of the Touska, which Iran denounced as an act of piracy, warning it would soon retaliate against the United States for it.

What about peace talks?

Those plans also generated mixed messages over the weekend. Yesterday, Trump said his team of negotiators would arrive in Islamabad, Pakistan, for round two of peace talks today. But hours later, Iran said there was “no clear prospect” for face-to-face talks given current realities.

Looking ahead…the original two-week ceasefire between the US and Iran expires on Wednesday, though it risks crumbling before then. The markets seem to have lost their optimism of a tidy resolution, as stock futures fell and oil prices rose last night in response to the renewed tensions.—HVL

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WORLD

Tour de headlines

Canadian Prime Minister Mark Carney

Andrej Ivanov/Getty Images

Canadian PM Mark Carney says US economic ties are “weaknesses” to be corrected. Carney’s assessment came yesterday in a YouTube video, which the prime minister said was intended to speak directly to Canadians about the challenges the country faces. “The US has fundamentally changed its approach to trade, raising its tariffs to levels last seen during the Great Depression,” he said. On Friday, US Commerce Secretary Howard Lutnick said, “They suck,” in reference to Canada while speaking at a conference. The United States–Mexico–Canada Agreement, which replaced NAFTA, is due to be renegotiated by July.

The tariff refund portal opens today. It’s not an energy vortex—just a website administered by US Customs and Border Protection. The Consolidated Administration and Processing of Entries portal, known as CAPE, will allow businesses that paid tariffs levied under the International Emergency Economic Powers Act, or customs brokers who paid tariffs on their behalf, to submit a refund request. But the refunds won’t be automatic, and may take months or even years to resolve in some instances. For eligible parties who don’t want to take the time and effort to file, some hedge funds and financial services firms are buying up refund claims as if they were alternative assets.

Trump fast-tracked psychedelic drug review prompted by Joe Rogan. On Saturday, President Trump signed an executive order to accelerate the research of certain psychedelic drugs, including ibogaine and LSD, which may successfully treat depression, PTSD, and opioid addiction. Rogan stood behind Trump for the signing in the Oval Office. Dr. Mehmet Oz, the administrator of the Centers for Medicare & Medicaid Services, said at the signing that the EO was an “unimaginable task” that came together in one week, “from a series of connections and communications with Joe Rogan.” Ibogaine is currently illegal in the US, but some Americans have traveled to Mexico for treatments.—HVL

ROBOT RACE

humanoid robot winning a race

Anadolu/Getty Images

You can’t run from technology, especially not now. Over the weekend, event organizers in Beijing, China, hosted a half-marathon race featuring both humans and humanoid robots for the second straight year. The number of participating humanoid teams jumped nearly 500% this year, and, despite some hilarious moments, the machines ran away with the competition. This year’s winning robot outpaced last year’s by nearly two hours, but the real headline is that, for the first time, a robot beat the humans, proving that the only thing more powerful than mettle is metal.

We had a good run, humans: According to the Beijing Economic-Technological Development Area (known as Beijing E-Town), which hosted the race, a bipedal robot named Lightning completed the race in 50 minutes and 26 seconds, shattering the human record of 57 minutes and 20 seconds set by Uganda’s Jacob Kiplimo last month. To make matters worse, the robot added one of those 13.1 stickers to its car faster than Kiplimo, too.

Technological strides

Many of the participating robots were controlled remotely, but the winning Lightning robot, made by Chinese smartphone-maker Honor, navigated autonomously.

Battle bots: In the past year, China has hosted several humanoid sporting competitions, highlighting the progress the country has made since designating robotics as a key sector for rehabbing its technological image in 2015, per CNN.—BC

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CALENDAR

The week ahead

the Warner Bros. water tower

Mario Tama/Getty Images

Yearning for earnings: Earnings season continues in full force this week. UnitedHealth, 3M, and GE Aerospace deliver results tomorrow, followed by Tesla, IBM, and Boeing on Wednesday. Intel, Blackstone, and SAP report earnings on Thursday, and then Procter & Gamble and Colgate-Palmolive show their cards on Friday. We’ll also hear from several credit card companies and defense contractors this week.

First stage of the Warsh cycle: Kevin Warsh, President Trump’s nominee to take over as Federal Reserve chairman, is scheduled to appear before the Senate Banking Committee tomorrow. Even if the hearing moves forward, North Carolina Republican Sen. Thom Tillis has pledged to block Warsh, or any Fed nominee, from advancing to a full Senate vote until the federal investigation into Jerome Powell is halted. Powell’s term as chair ends on May 15.

Dribble, skate, run, draft: The top teams from the NBA and NHL will play their first-round playoff games throughout the week. If that’s not enough, the 130th Boston Marathon will be run today, and the London Marathon will be held on Sunday. The NFL Draft will start on Thursday and conclude on Saturday. Spoiler alert: That mock draft you’ve been working on is devastatingly wrong.

But wait, there’s more:

  • US retail sales data for March will be released tomorrow morning.
  • Let our powers combine: Earth Day is on Wednesday.
  • On Thursday, Warner Bros. Discovery shareholders will vote on whether to approve Paramount’s acquisition.
  • Head back to Hawkins on Thursday, when the animated spinoff Stranger Things: Tales from ’85 lands on Netflix.
  • The Michael Jackson biopic Michael moonwalks into theaters on Friday.

STAT

Prime number: Fair-weather college fans

group on college campus in the rain

The Washington Post/Getty Images

Even after rigorous research on cost, culture, fit, size, and location, your college choice may have come down to something as unpredictable as the weather. According to a recent study published by the National Bureau of Economic Research, students are less likely to apply to a college if they visited the campus when the weather was bad, no matter how sunny your tour leader’s disposition may have been.

Researchers at Amherst College discovered that applications dropped 10.1% when a campus tour was comparatively hot, 5.9% when it was cold, 4.9% when it was cloudy, and 8.3% when there was precipitation. So, a school’s application rates literally depend on whether it has a good atmosphere or not.—BC

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NEWS

What else is brewing

  • A 7.5-magnitude earthquake struck off the coast of Japan, which issued a tsunami alert.
  • Eight children were killed by the same gunman during shootings in Shreveport, LA, yesterday, in what authorities called a domestic incident. The gunman was later killed. It’s the US’ deadliest mass shooting in more than two years.
  • Hipp baby food was recalled in Austria after a jar contaminated with rat poison was found there. The brand said the recall “is related to a criminal act that is being investigated by the authorities.”
  • The NSA, a Department of Defense support agency, is using Anthropic’s most powerful AI model, Mythos Preview, despite the DOD designating Anthropic as a “supply chain risk,” according to Axios.
  • A pancreatic cancer mRNA vaccine for humans showed lasting results in an early stage trial.
  • The Blue Origin New Glenn rocket put a satellite payload into the wrong orbit.
  • Eddie Murphy received the American Film Institute’s Life Achievement Award.

RECS

To-Do List

Car talk: This windshield sun shade helps keep the inside of your car from getting too hot.**

Attention, Trekkies: Don’t miss the fire sale of Star Trek TV show props.

Status symbol: The new badge of honor among mid-20s to early 30s American women is…a leather notebook binder holder thing.

Stick to it: The 3-3-3 rule may help you finally keep an exercise routine going.

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PLAY

Games available from Morning Brew

Turntable: This week’s puzzle has just 26 words and one pangram to find. Easy as pie, right? Play Turntable here.

Song trivia

What do the following songs have in common?

  • “Chocolate” by The 1975
  • “I Got 5 On It” by Luniz
  • “Got to Get You Into My Life” by The Beatles
  • “We Be Burnin’” by Sean Paul

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ANSWER

They’re all about smoking weed. A very 4/20 trivia category…

Word of the Day

Today’s Word of the Day is: interstice, meaning “a break in time between events.” Thanks to Caroline McNall of Spokane, WA, for continuing the run of good suggestions. Submit another Word of the Day here.

Written by Holly Van Leuven , Brendan Cosgrove, and Neal Freyman

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